ROI Tracker
8 Total Tests IncludedAnnual return on investment summary across all opted-in projects
Note: Assumes the winning variant is served to 100% of traffic for 12 months at the observed lift. Point estimate; does not account for novelty decay or seasonality.
Variant Wins
4
Tests where variant beat control
Enrollments Gained
4,332
Annual projected new customers
Revenue Gained
$829,950
Annual projected new revenue
Control Wins
4
Tests where control beat variant
Enrollments Saved
1,710
Annual customer losses prevented
Revenue Risk Averted
$315,408
Annual revenue losses prevented
Projects (8)
| Project | Brand | Type | Lift % | Annual Confirms | Annual Revenue | Annual EBITDA | Report |
|---|---|---|---|---|---|---|---|
| hpt-359 Flextra MF Redesign v2 | Reliant | A/B Test | +21.07% | 1,851 | $370,200 | $109,209 | |
| hpt-295 GME | A/B Test | Product Chart – New Mobile Term Filter | GME | A/B Test | -1.83% | 520 | $91,520 | $20,280 | |
| hpt-158 Streamlined Enrollment Flow | GME | A/B Test | +12.13% | 1,237 | $217,712 | $48,243 | |
| hpt-286 Pricing prominence on plan cards | Reliant | A/B Test | -0.47% | 602 | $120,400 | $35,518 | |
| hpt-227 Estimated Monthly Cost of Plans | DPTX | A/B Test | +6.34% | 966 | $186,438 | $33,810 | |
| hpt-254 Split address and apartment field on Service address page | GME | A/B Test | -0.56% | 144 | $25,344 | $5,616 | |
| hpt-294 Add Price Sorting Filter rerun | GME | A/B Test | -1.61% | 444 | $78,144 | $17,316 | |
| hpt-289 GTM + Brand Marketing Messaging v2 | Reliant | A/B Test | +2.38% | 278 | $55,600 | $16,402 |