Digital Research & Testing
DRT Core Team
hpt-295: GME | A/B Test | Product Chart – New Mobile Term Filter
Green Mountain EnergyA/B Test
REJECT
Project Overview
View Full Project →- Hypothesis
- Problem Statement
- Lifecycle
- ACQUISITION
- Site Section
- SHOP
- Page / URL
- https://shop.greenmountainenergy.com/texas/home-energy-solutions/products/
- Test Period
- 3/18/2026 — 4/8/2026
- Runtime Duration
- 3 weeks (21 days)
- Primary Metric
- Enrollment Start
- Primary Metric Lift
- -1.83%
- Research Validated
- ✗ Not Research Backed
- Outcome
- REJECT
- Test Period Customer Impact
- 15 customers (loss averted)
- Annual Customer Impact
- 520 customers/year (loss averted)
- Annual Revenue Impact
- $91,520 (loss averted)
- Annual EBITDA Impact
- $20,280 (loss averted)
Detailed Story-Telling & Analysis
Next Steps & Recommendations
Detailed Test Results
View Analytics Dashboard| Test Arm | Sessions | PrimaryEnrollment Start |
|---|---|---|
| Control✓ Winner | 6,874 | 2,481 |
| Variant 1 | 6,802 | 2,410(-1.8%) |
Report Generated: 9/23/2026 | Last Updated: 10/27/2026
Created by James Hillin