Digital Research & Testing
DRT Core Team
hpt-254: Split address and apartment field on Service address page
Green Mountain EnergyA/B Test
REJECT
Project Overview
View Full Project →- Hypothesis
- Problem Statement
- Problem Theme
- Mobile & Technical Performance
- Lifecycle
- ACQUISITION
- Site Section
- OE
- Page / URL
- https://signuptx.greenmountainenergy.com/service-address
- Test Period
- 4/9/2026 — 4/30/2026
- Runtime Duration
- 3 weeks (21 days)
- Primary Metric
- Enrollment Start
- Primary Metric Lift
- -0.56%
- Research Validated
- ✗ Not Research Backed
- Outcome
- REJECT
- Test Period Customer Impact
- 4 customers (loss averted)
- Annual Customer Impact
- 144 customers/year (loss averted)
- Annual Revenue Impact
- $25,344 (loss averted)
- Annual EBITDA Impact
- $5,616 (loss averted)
Design Mockups
Mobile Screenshots (1 variant)Control
Baseline
1790618215318-Mobile___MF.png
Detailed Story-Telling & Analysis
Next Steps & Recommendations
Detailed Test Results
View Analytics Dashboard| Test Arm | Sessions | PrimaryEnrollment Start |
|---|---|---|
| Control✓ Winner | 2,635 | 2,215 |
| Variant 1 | 2,681 | 2,241(-0.6%) |
Report Generated: 9/23/2026 | Last Updated: 10/27/2026
Created by James Hillin