Digital Research & Testing
DRT Core Team
hpt-289: GTM + Brand Marketing Messaging v2
ReliantA/B Test
IMPLEMENT
Project Overview
View Full Project →- Hypothesis
- Problem Statement
- Problem Theme
- Messaging & Value Communication
- Lifecycle
- ACQUISITION
- Site Section
- HP
- Page / URL
- https://www.reliant.com/
- Test Period
- 3/4/2026 — 4/7/2026
- Runtime Duration
- 5 weeks (34 days)
- Primary Metric
- Product Chart Views
- Primary Metric Lift
- +2.38%
- Research Validated
- ✓ Research Backed
- Outcome
- IMPLEMENT
- Test Period Customer Impact
- 13 customers
- Annual Customer Impact
- 278 customers/year
- Annual Revenue Impact
- $55,600
- Annual EBITDA Impact
- $16,402
Design Mockups
Mobile Screenshots (2 variants)Control
Baseline
1790211129265-control-mobile.png
Challenger
1790211127349-challenger-mobile.png
Detailed Story-Telling & Analysis
Next Steps & Recommendations
Detailed Test Results
View Analytics Dashboard| Test Arm | Sessions | PrimaryProduct Chart Views |
|---|---|---|
| Control | 25,966 | 3,433 |
| Variant 1 | 26,100 | 3,533(+2.4%) |
Report Generated: 9/23/2026 | Last Updated: 10/27/2026
Created by James Hillin