Digital Research & Testing
DRT Core Team
hpt-227: Estimated Monthly Cost of Plans
DPTXA/B Test
IMPLEMENT
Project Overview
View Full Project →- Hypothesis
- Problem Statement
- Problem Theme
- Decision Friction & Information Overload
- Lifecycle
- ACQUISITION
- Site Section
- SHOP
- Page / URL
- DPTX product chart
- Test Period
- 7/9/2026 — 8/11/2026
- Runtime Duration
- 5 weeks (33 days)
- Primary Metric
- Enrollment Start
- Primary Metric Lift
- +6.34%
- Research Validated
- ✓ Research Backed
- Outcome
- IMPLEMENT
- Test Period Customer Impact
- 44 customers
- Annual Customer Impact
- 966 customers/year
- Annual Revenue Impact
- $186,438
- Annual EBITDA Impact
- $33,810
Design Mockups
Mobile Screenshots (2 variants)Control
Baseline
1790624391570-hpt-227-control-mobile.png
Challenger
1790624394060-hpt-227-challenger-mobile.png
Detailed Story-Telling & Analysis
Next Steps & Recommendations
Detailed Test Results
View Analytics Dashboard| Test Arm | Sessions | PrimaryEnrollment Start |
|---|---|---|
| Control | 7,040 | 2,584 |
| Variant 1 | 7,094 | 2,769(+6.3%) |
Report Generated: 9/23/2026 | Last Updated: 10/27/2026
Created by James Hillin