Back to Board
Flextra MF Redesign v2
Project Information
- Brand
- Reliant
- Team
- DRT Core Team
- Current Owner
- Zach Parmenter
- Target Launch
- 9/1/2026
- Actual Launch
- 9/3/2026
- Campaign End
- 9/23/2026
- Lifecycle
- ACQUISITION
- Site Section
- LP
- Primary Metric
- Product Chart Views
- Product chart page views
- Secondary Metrics
- Enrollment StartOnline Enrollment Confirmation
Problem Statement
Hypothesis
Design Mockups
Mobile Screenshots (2 variants)Control
Baseline1790629103030-hpt-359-control-mobile.png
Challenger
1790629105349-hpt-359-challenger-mobile.png
Impact Metrics
- Primary Lift
- +21.07%
- Annual Revenue
- $370,200
- Annual EBITDA Impact
- $109,209
- Test Period Revenue
- $10,200
Team Members
David Barron
Program Lead (Primary)
R
Ryan Bell
Dev Lead (Primary)
Z
Zach Parmenter
CRO Analyst (Primary)
J
James Hillin
CRO Analyst (Primary)
M
Megan Wilson
UX Lead (Primary)
A
Audrey Tu
Developer (Primary)
S
Socrates Alvarez
CRO Analyst