Completed Projects
Archive of finished work with outcomes and ROI metrics
84 Projects
| Project | Brand | Type | Outcome | Primary Metric | Lift % | Annual Revenue | Completed | Report |
|---|---|---|---|---|---|---|---|---|
| hpt-359 Flextra MF Redesign v2 | Reliant | A/B Test | Implement (Roll out to all users) | — | +21.07% | $370,200 | 9/23/2026 | |
| hpt-295 GME | A/B Test | Product Chart – New Mobile Term Filter | GME | A/B Test | Reject (Document and explore alternatives) | — | -1.83% | $91,520 | 4/8/2026 | |
| hpt-158 Streamlined Enrollment Flow | GME | A/B Test | Implement (Roll out to all users) | — | +12.13% | $217,712 | 5/18/2026 | |
| hpt-286 Pricing prominence on plan cards | Reliant | A/B Test | Reject (Document and explore alternatives) | — | -0.47% | $120,400 | 6/10/2026 | |
| hpt-227 Estimated Monthly Cost of Plans | DPTX | A/B Test | Implement (Roll out to all users) | — | +6.34% | $186,438 | 8/11/2026 | |
| hpt-254 Split address and apartment field on Service address page | GME | A/B Test | Reject (Document and explore alternatives) | — | -0.56% | $25,344 | 4/30/2026 | |
| hpt-294 Add Price Sorting Filter rerun | GME | A/B Test | Reject (Document and explore alternatives) | — | -1.61% | $78,144 | 5/12/2026 | |
| hpt-289 GTM + Brand Marketing Messaging v2 | Reliant | A/B Test | Implement (Roll out to all users) | — | +2.38% | $55,600 | 4/7/2026 | |
| hpt-321 DE | A/B Test | OE | Streamlined OE + Confirmation Dashboard | Direct Energy | A/B Test | — | — | — | — | 10/15/2026 | |
| hpt-66 DE | OAM | HBE | Free Copy, Visual Improvements & Stick CTA | Direct Energy | A/B Test | — | — | — | — | 10/1/2026 | |
| hpt-334 Movers LTO Countdown & Promotion | Reliant | A/B Test | — | — | — | — | 9/28/2026 | |
| hpt-55 GME | OE | Personal Info | Credit Check Language | GME | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-85 DPTX | OE | Prod Chart | Value Prop CTAs | DPTX | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-138 Reliant | OE | Confirmation Page Redesign | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-148 GME | AB | OE | Product Chart 2.1 (Retest - V0 vs. No Recommended Plans) | GME | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-188 GME | Product Chart | 100% | Limited Time 6M Term Offers | GME | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-189 DE | Product Chart | 100% | Limited Time 6M Term Offers | Direct Energy | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-192 Reliant | A/B Test | OE | Transparent and direct SSN benefit language | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-194 DE | A/B Test | OE | Sticky Button on Verify Page (Mobile only) | Direct Energy | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-187 Reliant | Product Chart | 100% | Limited Time 6M Term Offers | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-244 DE | A/B Test | Product Chart | 90 Day No Charge to Change Badge | Direct Energy | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-118 Reliant | A/B Test | Product Chart | 90 Day Satisfaction Guarantee | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-147 DPTX | OE | Personal Information | Streamline into Digestible Chunks | DPTX | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-142 Cirro | HP | Phone Call CTA Near Zip Code Entry | Cirro | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-91 RE | A/B Test | OE | Verify Page - Value Prop near Submit Enrollment Button | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-90 Reliant | AB Test | AWS LP | Product Chart Module Placement test | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-54 DE | OE | Personal Info | Credit Check Language | Direct Energy | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-174 DE | OE | Personal Info | Credit Check Language v2 | Direct Energy | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-31 GME | A/B Test | OE | Homepage CRO Redesign - Exp-145 | GME | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-58 DPTX | OE | Prod Chart | Recommended Plans | DPTX | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-65 GME | OE | Deposit Page - Pay Later Button Prominence | GME | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-26 GME | WWW | ACQ Phone #, Utility & Mobile Sticky Nav V2 | GME | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-82 DPTX | OE | Landing Page | S&D Optimization - Hero Layout Optimized | DPTX | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-84 DE | OE | Prod Chart | Value Prop CTAs | Direct Energy | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-86 GME | OE | Personal Info Page Optimizations (build-a-test-in-a-day) | GME | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-87 DPTX | OAM | SWAP | All Price Points on SWAP Product Chart | DPTX | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-145 GME | OE | Personal Information | Streamline into Digestible Chunks | GME | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-146 DE | OE | Personal Information | Personal Info Digestible Chunks | Direct Energy | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-154 GME | Product Chart | OE – Plan Listing Page Product Names | GME | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-156 DPTX | Personalization | OAM | Payment Confirmation - Demand Response Promo | DPTX | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-195 Reliant | A/B Test | LP | Flextra Credit MF LP Redesign | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-196 Reliant | A/B Test | LP | Flextra Credit UF LP Redesign | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| exp-74 Existing Cirro HP Design | Cirro | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-239 DE Canada - AB | Remove Orange Wave from Hero on Shop Pages | Direct Energy | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-240 DE | PZN | Product Chart - SID Based Dynamic TFN Band-Aid | Direct Energy | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-255 DE | A/B Test | OE | Service address page - Address look up test | Direct Energy | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-260 Reliant | A/B Test | OE | Progress Bar Final-Step Label (Iteration on 193) | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-263 DE | A/B Test | HP | Phone Call CTA on HP and nav | Direct Energy | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-297 Reliant | A/B Test | OE Deposit | Redesigned Deposit Assessment Experience | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-303 DE | A/B Test | OE - Deposit Page | Empathetic Language | Direct Energy | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-348 GME | A/B Test | OE Verify | CTA Text & Back Button | GME | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-155 FURTHER | Reliant | S&D LP | Full Address Recommended | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-277 DE | A/B Test | S&D LP | Full Address + Home Profile | Direct Energy | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-56 GME | OE | Product Chart | Recommended Plans 2.0 | GME | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-279 GME | A/B Test | Product Chart | Recommended Plans 3.0 | GME | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-284 DE | A/B Test | Product Chart | Pricing Prominence | Direct Energy | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-287 GME | A/B Test | Product Chart | Pricing Prominence | GME | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-304 DP | A/B Test | OE - Deposit Page | Defaulted Selection | DPTX | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-314 Reliant | A/B Test | WWW Search for Plans | Reorder Move & Switch Fields | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-114 GME| A/B Test | Homepage | Brand Messaging | GME | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-131 GME | A/B Test | OE | Product Chart – Add Price Sorting Filter | GME | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-159 GME | A/B Test | WWW | Homepage Sticky Call to Action | GME | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-14 Reliant | A/B Test | OE | Streamlined OE/Signup Experience | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-20 <p style=margin: 0in 0in 8pt; line-height: 107%; font-size: 11pt; font-family: Calibri | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-30 Reliant | A/B Test | OE | Product Chart – Recommended Plans 2.0 | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-80 Reliant | PZN | LP | Themed S&D Optimization | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-83 Reliant | OE | Prod Chart | Value Prop CTAs | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-88 Reliant | OAM | SWAP | All Price Points on SWAP Product Chart | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-116 FURTHER | Reliant | Landing Page Test | OE - Search Redesign | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-132 Decision Matrix: If we increase our conversion rate by 5.0% (product chart views to Enroll Step #1 for engaged users) from 31.09% to 32.1% in a 2-week span that concludes around 16k UVs | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-136 March 19 | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-193 Reliant | A/B Test | OE | Remaining Steps Indicator | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-197 Reliant | A/B Test | OE | Containment Modal | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-217 FURTHER | Reliant | A/B Test | OE - Search Product Chart Personalized | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-219 Reliant | A/B Test | OE | Search For Plans Page Input Address Benefit | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-232 Reliant | A/B Test | OE | Verification Page Redesign | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-238 ,Does prioritizing a very specific residential energy plan offer in primary marketing promo spots on Reliant prospect homepage hinder our ability to drive users to enter ZIP codes to view plans?,reliant.com | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-249 Reliant | A/B Test | Product Chart | Display lowest price usage tier pricing | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-257 A/B Test | GME | OE | Confirmation Page Dashboard | GME | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-268 Reliant | Personalization 100% | WWW | TDSP Page Optimizations | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-274 REL | OE | Confirmation Page Account Value Props (remaining tasks) | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-302 Reliant | A/B Test | OE | Customer Referral Flow | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-209 Reliant | A/B Test | WWW | Sitewide (WWW) Shop Button | Reliant | A/B Test | — | — | — | — | 9/23/2026 | |
| hpt-318 Reliant | MVT Test | WWW | Navigation Shop Button (HPT-209 v2) | Reliant | A/B Test | — | — | — | — | 9/23/2026 |