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GTM + Brand Marketing Messaging v2
Project Information
- Brand
- Reliant
- Team
- DRT Core Team
- Current Owner
- James Hillin
- Target Launch
- 3/2/2026
- Actual Launch
- 3/4/2026
- Campaign End
- 4/7/2026
- Lifecycle
- ACQUISITION
- Site Section
- HP
- Primary Metric
- Product Chart Views
- Product chart page views
Problem Statement
Hypothesis
Design Mockups
Mobile Screenshots (2 variants)Control
Baseline1790211129265-control-mobile.png
Challenger
1790211127349-challenger-mobile.png
Impact Metrics
- Primary Lift
- +2.38%
- Annual Revenue
- $55,600
- Annual EBITDA Impact
- $16,402
- Test Period Revenue
- $2,600
Team Members
David Barron
Program Lead (Primary)
R
Ryan Bell
Dev Lead (Primary)
Z
Zach Parmenter
CRO Analyst (Primary)
J
James Hillin
CRO Analyst (Primary)
M
Megan Wilson
UX Lead (Primary)
A
Audrey Tu
Developer (Primary)
S
Socrates Alvarez
CRO Analyst