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Project Information
- Brand
- Green Mountain Energy
- Team
- DRT Core Team
- Current Owner
- Zach Parmenter
- Target Launch
- 4/29/2026
- Actual Launch
- 4/29/2026
- Campaign End
- 5/12/2026
- Lifecycle
- ACQUISITION
- Site Section
- SHOP
- Primary Metric
- Enrollment Start
- User starts enrollment process
Problem Statement
Hypothesis
Impact Metrics
- Primary Lift
- -1.61%
- Annual Revenue
- -$78,144
- Annual EBITDA Impact
- -$17,316
- Test Period Revenue
- -$1,408
Team Members
David Barron
Program Lead (Primary)
R
Ryan Bell
Dev Lead (Primary)
Z
Zach Parmenter
CRO Analyst (Primary)
J
James Hillin
CRO Analyst (Primary)
M
Megan Wilson
UX Lead (Primary)
A
Audrey Tu
Developer (Primary)
S
Socrates Alvarez
CRO Analyst