Digital Research & Testing
DRT Core Team
hpt-286: Pricing prominence on plan cards
ReliantA/B Test
REJECT
Project Overview
View Full Project →- Hypothesis
- Problem Statement
- Problem Theme
- Messaging & Value Communication
- Lifecycle
- ACQUISITION
- Site Section
- SHOP
- Page / URL
- https://shop.reliant.com/plans-for-you/?zipcode=77009&iid=ACL_1727275945
- Test Period
- 4/29/2026 — 6/10/2026
- Runtime Duration
- 6 weeks (42 days)
- Primary Metric
- Enrollment Start
- Primary Metric Lift
- -0.47%
- Research Validated
- ✗ Not Research Backed
- Outcome
- REJECT
- Test Period Customer Impact
- 35 customers (loss averted)
- Annual Customer Impact
- 602 customers/year (loss averted)
- Annual Revenue Impact
- $120,400 (loss averted)
- Annual EBITDA Impact
- $35,518 (loss averted)
Design Mockups
Mobile Screenshots (2 variants)Control
Baseline
1790619215273-hpt-286-control-mobile.png
Challenger
1790619217886-hpt-286-challenger-mobile.png
Detailed Story-Telling & Analysis
Next Steps & Recommendations
Detailed Test Results
View Analytics Dashboard| Test Arm | Sessions | PrimaryEnrollment Start |
|---|---|---|
| Control✓ Winner | 55,759 | 18,069 |
| Variant 1 | 55,951 | 18,046(-0.5%) |
Report Generated: 9/23/2026 | Last Updated: 10/27/2026
Created by James Hillin