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Estimated Monthly Cost of Plans
Project Information
- Brand
- DPTX
- Team
- DRT Core Team
- Current Owner
- James Hillin
- Actual Launch
- 7/9/2026
- Campaign End
- 8/11/2026
- Lifecycle
- ACQUISITION
- Site Section
- SHOP
- Primary Metric
- Enrollment Start
- User starts enrollment process
Problem Statement
Hypothesis
Design Mockups
Mobile Screenshots (2 variants)Control
Baseline1790624391570-hpt-227-control-mobile.png
Challenger
1790624394060-hpt-227-challenger-mobile.png
Impact Metrics
- Primary Lift
- +6.34%
- Annual Revenue
- $186,438
- Annual EBITDA Impact
- $33,810
- Test Period Revenue
- $8,492
Team Members
David Barron
Program Lead (Primary)
R
Ryan Bell
Dev Lead (Primary)
Z
Zach Parmenter
CRO Analyst (Primary)
J
James Hillin
CRO Analyst (Primary)
M
Megan Wilson
UX Lead (Primary)
A
Audrey Tu
Developer (Primary)
S
Socrates Alvarez
CRO Analyst