NRG DRT Program Dashboard
Digital Research & Testing portfolio — showcasing our experimentation velocity, insights, and impact across all NRG brands.
Active Projects
24
Currently in progress across all brands
Completed Projects
84
Tests, research, and implementations shipped
Total Insights
1
Learnings captured and categorized
Explore the Dashboard
Recently Completed
View allhpt-359RELIANT
A/B TestFlextra MF Redesign v2
IMPLEMENT+21.07%
hpt-295GME
A/B TestGME | A/B Test | Product Chart – New Mobile Term Filter
REJECT-1.83%
hpt-158GME
A/B TestStreamlined Enrollment Flow
IMPLEMENT+12.13%
hpt-286RELIANT
A/B TestPricing prominence on plan cards
REJECT-0.47%
hpt-227DPTX
A/B TestEstimated Monthly Cost of Plans
IMPLEMENT+6.34%
hpt-254GME
A/B TestSplit address and apartment field on Service address page
REJECT-0.56%
About the DRT Program
The Digital Research & Testing (DRT) team operates as NRG's central CRO (Conversion Rate Optimization) hub, running A/B tests, personalization campaigns, research studies, and implementations across all 6 brands. This dashboard showcases our work, velocity, and impact — demonstrating how data-driven experimentation drives customer experience improvements and measurable business outcomes.