Digital Research & Testing
DRT Core Team
hpt-359: Flextra MF Redesign v2
ReliantA/B Test
IMPLEMENT
Key Insights from this Project
Key LP CTA's
The CTA's we pulled over from the HP work well on different pages too
→ View in Insights DashboardProject Overview
View Full Project →- Hypothesis
- Problem Statement
- Problem Theme
- CTA & Conversion Path Optimization
- Lifecycle
- ACQUISITION
- Site Section
- LP
- Page / URL
- https://www.reliant.com/en/private/residential/campaigns/flextra-credits-plan-information
- Test Period
- 9/3/2026 — 9/23/2026
- Runtime Duration
- 3 weeks (20 days)
- Primary Metric
- Product Chart Views
- Primary Metric Lift
- +21.07%
- Research Validated
- ✓ Research Backed
- Outcome
- IMPLEMENT
- Test Period Customer Impact
- 51 customers
- Annual Customer Impact
- 1,851 customers/year
- Annual Revenue Impact
- $370,200
- Annual EBITDA Impact
- $109,209
Design Mockups
Mobile Screenshots (2 variants)Control
Baseline
1790629103030-hpt-359-control-mobile.png
Challenger
1790629105349-hpt-359-challenger-mobile.png
Detailed Story-Telling & Analysis
Next Steps & Recommendations
Detailed Test Results
View Analytics Dashboard| Test Arm | Sessions | PrimaryProduct Chart Views | SecondaryEnrollment Start | SecondaryOnline Enrollment Confirmation |
|---|---|---|---|---|
| Control | 68,603 | 1,528 | 326 | 28 |
| Variant 1✓ Winner | 68,607 | 1,850(+21.1%) | 382(+17.2%) | 38(+35.7%) |
Report Generated: 9/23/2026 | Last Updated: 10/27/2026
Created by James Hillin