Digital Research & Testing
DRT Core Team
hpt-158: Streamlined Enrollment Flow
Green Mountain EnergyA/B Test
IMPLEMENT
Project Overview
View Full Project →- Hypothesis
- Problem Statement
- Problem Theme
- CTA & Conversion Path Optimization
- Lifecycle
- ACQUISITION
- Site Section
- OE
- Page / URL
- Full OE flow
- Test Period
- 3/27/2026 — 5/18/2026
- Runtime Duration
- 7 weeks (52 days)
- Primary Metric
- Online Enrollment Confirmation
- Primary Metric Lift
- +12.13%
- Research Validated
- ✗ Not Research Backed
- Outcome
- IMPLEMENT
- Test Period Customer Impact
- 88 customers
- Annual Customer Impact
- 1,237 customers/year
- Annual Revenue Impact
- $217,712
- Annual EBITDA Impact
- $48,243
Design Mockups
Mobile Screenshots (1 variant)Variant 1
1790234227885-Variant_Mobile.png
Detailed Story-Telling & Analysis
Next Steps & Recommendations
Detailed Test Results
View Analytics Dashboard| Test Arm | Sessions | PrimaryOnline Enrollment Confirmation |
|---|---|---|
| Control | 2,279 | 728 |
| Variant 1 | 2,281 | 817(+12.1%) |
Report Generated: 9/23/2026 | Last Updated: 10/27/2026
Created by James Hillin