Back to Board
Streamlined Enrollment Flow
Project Information
- Brand
- Green Mountain Energy
- Team
- DRT Core Team
- Current Owner
- Zach Parmenter
- Target Launch
- 3/27/2025
- Actual Launch
- 3/27/2026
- Campaign End
- 5/18/2026
- Lifecycle
- ACQUISITION
- Site Section
- OE
- Primary Metric
- Online Enrollment Confirmation
- Final enrollment confirmation
Problem Statement
Hypothesis
Design Mockups
Mobile Screenshots (1 variant)Variant 1
1790234227885-Variant_Mobile.png
Impact Metrics
- Primary Lift
- +12.13%
- Annual Revenue
- $217,712
- Annual EBITDA Impact
- $48,243
- Test Period Revenue
- $15,488
Team Members
David Barron
Program Lead (Primary)
R
Ryan Bell
Dev Lead (Primary)
Z
Zach Parmenter
CRO Analyst (Primary)
J
James Hillin
CRO Analyst (Primary)
M
Megan Wilson
UX Lead (Primary)
A
Audrey Tu
Developer (Primary)
S
Socrates Alvarez
CRO Analyst